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CRM email addresses meet Facebook for hyper-targeting
Salesforce's Marketing Cloud aims to power up Facebook's Custom Audience ads using CRM data.
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On Facebook, content is king
When it comes to social marketing, "likes" are little more than empty calories.
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Report: Kodak may file for bankruptcy, is downgraded
Eastman Kodak is reportedly planning to file for Chapter 11 bankruptcy protection in the coming weeks after financial struggles and attempts to sell off a portfolio of more than 1,000 digital...
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Kodak reorganizes business structure to focus on digital, printing
Eastman Kodak completely reorganized its business structure by aligning itself into two units that will absorb the company's film and photography segment and maximize its digital and print offerings.
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Litle & Co. finds state-by-state variance in direct response spending
Wyoming, Alaska, Hawaii, and Nevada are the most active states for direct response spending, while Oregon, Indiana, Tennessee, and Michigan are the least, according to payment processing company Litle...
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PRC clears USPS to reduce hours of retail service
The PRC released Aug. 23 its advisory opinion on the USPS's plan, which allows the agency to begin implementing reduced hours of retail service at approximately 13,000 locations.
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A Majority of Email Marketers Are Flying Blind
A survey of 300 email marketers uncovers a lack of customer segmentation and competitive intelligence.
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Google finally opts for a 'Do Not Track' option
Analysts speculate the reasoning behind Google's 'Do Not Track' addition to Chrome, and question whether legislation will ensue nonetheless.
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The value of a consumer's time online? 43 cents a minute
SumAll's e-commerce data reveals that customers are shaving off browsing time but spending more.
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Campbell heats up its digital efforts
Campbell's first director of digital and social media Adam Kmiec dishes on the soup company's new digital regimen.
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In occupying the minds of online shoppers, social media is the 1%
A new study finds that search, email, and direct visits remain the chief conduits for online purchasers. Fewer than 1% of transactions can be traced to social links.
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B2B, B2C SMBs say size matters
B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings
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Social media named valedictorian in determining college social scene
Students turn to college websites for university information, but zero in on social media for social life insight
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2012 Essential Guide to Email Marketing: On sale now!
The 2012 Essential Guide to Email marketing is packed with actionable information. We'll let the Table of Contents speak for itself. That's just a taste, though.
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Infogroup sells business information division OneSource
Marketing services company Infogroup announced today the sale of its OneSource division to platform company Cannondale Investments.
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Marketers and their agencies are partnering on product innovation
An Advertising Week panel discusses how brands expect marketers and their agencies to bring the brains and the brawn with product innovation.
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Man vs. machine: Real-time bidding's growing pains
A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch.
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The wrong prescreened prospect list can cost millions—in fines
FTC attorney Katherine Armstrong breaks down the FTC, FCRA infringements by Equifax, Direct Lending—and warns marketers of prescreened list usage.
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Lithium gets more social with a Dynamx acquisition
When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of...
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Walmart shops for customer insight
Hungry for customer intelligence and incremental sales, the retail giant signals a new era of openness.
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