Kodak reorganizes business structure to focus on digital, printing
Eastman Kodak completely reorganized its business structure by aligning itself into two units that will absorb the company's film and photography segment and maximize its digital and print offerings.
View ArticleTask Force Mobilizes to Tackle the Proliferation of Privacy Rules
As they commemorate the day dedicated to web privacy, IT professionals announce a task force that can help marketers stay on the right side of the law while unleashing their Big Data guns.
View ArticleSpecial Days Like the Super Bowl Call For Special Strategies
Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans.
View ArticleSMBs Tame the Privacy Beast
What small businesses need to know about data collection and privacy
View ArticleLet's Get Personal(ized)
Outdoor garment and equipment retailer Marmot brings the in-store experience online.
View ArticleLove May Be in the Air, But It's Not in the Inbox
Valentine's Day themes in emails dipped this year, according to Bronto. Could it be that love is less lovely in email marketing?
View ArticleDirect Mail for All
The USPS launches enhancements to small business service Every Door Direct Mail.
View ArticleMarketers Are Out of This World
Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.
View ArticleSmall Businesses Enlarge Their Game
Some SMBs are playing at a higher level with analytics that provides insight more readily available to their enterprise competitors.
View Article7 Don'ts for Email Marketers
Email marketers need to step up their games in an ever-evolving marketplace, say inbox experts. Here is their counsel.
View ArticleA Sample in Every Mailbox
The United States Postal Service introduces a flat-rate service aimed at luring product samplers back to home delivery.
View ArticleDetermining Facebook's Face Value
It seems like Facebook is always coming out with something shiny and new. Experts break down which of those tools marketers should care about.
View ArticleNewspapers torn up over USPS, Valassis agreement
Newspapers are up in arms over the agreement the USPS filed with Valassis Communications, Inc., which aims to spawn $107 million in new revenue.
View ArticleOracle Extends the Customer Conversation
The technology behemoth introduces an "aggressive" social media integration solution at SXSW.
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