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Kodak reorganizes business structure to focus on digital, printing

Eastman Kodak completely reorganized its business structure by aligning itself into two units that will absorb the company's film and photography segment and maximize its digital and print offerings.

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Task Force Mobilizes to Tackle the Proliferation of Privacy Rules

As they commemorate the day dedicated to web privacy, IT professionals announce a task force that can help marketers stay on the right side of the law while unleashing their Big Data guns.

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Special Days Like the Super Bowl Call For Special Strategies

Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans.

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SMBs Tame the Privacy Beast

What small businesses need to know about data collection and privacy

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Let's Get Personal(ized)

Outdoor garment and equipment retailer Marmot brings the in-store experience online.

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Love May Be in the Air, But It's Not in the Inbox

Valentine's Day themes in emails dipped this year, according to Bronto. Could it be that love is less lovely in email marketing?

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Direct Mail for All

The USPS launches enhancements to small business service Every Door Direct Mail.

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Marketers Are Out of This World

Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.

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Small Businesses Enlarge Their Game

Some SMBs are playing at a higher level with analytics that provides insight more readily available to their enterprise competitors.

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7 Don'ts for Email Marketers

Email marketers need to step up their games in an ever-evolving marketplace, say inbox experts. Here is their counsel.

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A Sample in Every Mailbox

The United States Postal Service introduces a flat-rate service aimed at luring product samplers back to home delivery.

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Determining Facebook's Face Value

It seems like Facebook is always coming out with something shiny and new. Experts break down which of those tools marketers should care about.

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Newspapers torn up over USPS, Valassis agreement

Newspapers are up in arms over the agreement the USPS filed with Valassis Communications, Inc., which aims to spawn $107 million in new revenue.

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Oracle Extends the Customer Conversation

The technology behemoth introduces an "aggressive" social media integration solution at SXSW.

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